Digital products will be the way a great deal of products are going. They are around in the computer business at least since the first personal computers were produced. And they are available in retail markets since at least CDs became popular (before they were probably technically magnetic tape products).
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But since the internet, they’ve appeared everywhere.
Which means you could be thinking of making your own digital product or even a range of them.
I’d encourage that – it’s fast, fun and may be profitable!
Most likely the easiest digital product to create is an audio one.
The program is free – Audacity is available for Windows, Apples and Linux – and decent quality microphones are cheap enough. The Plantronics DPS400 one I use cancels out background noise and won’t break your budget.
Then all you need to accomplish is decide what you are going to make your digital product about, write a script or an overview and then start recording.
That probably sounds too easy. But in essence that’s all there is to making your personal digital product.
Of course, there are various steps inside all of those main parts. Probably the most critical is deciding what you’re going to include in your brand-new product. Generally, you need to aim at teaching a very important factor well for each product you create.
There are a handful of reasons for that:
People generally prefer specific information rather than “jack of most trades” information
It usually commands a higher price
Think about what you pay for in the way of digital products. Whether it’s console and video gaming, you’ll choose the latest blockbusers, not the compendiums. Exactly the same applies to books – you’ll purchase a solution to lose 7 pounds in 7 days a lot more readily than you’ll buy one which teaches you how exactly to eat a balanced diet without going over the top on calories. Despite Linkr Creator Store that they would probably provide you with the same end result.
The same goes for your digital product. Look for a need – or actually a “want” – and fill it. There is a crucial difference between needs and wants.
Perhaps a third of the population here in the UK are overweight. But that doesn’t mean they’re all ideal candidates for an electronic product teaching them how to get healthier.
You have to drill down to those who not only need the information you’re selling but have a big enough have to say “I’d like that now”.
It’s also a much easier sale. So before you spend time making your digital product, ask yourself whether people will actually want what you’re creating.
Then go ahead and produce it, package it up with a nice sales letter and a download page of some kind.
Then drive traffic to it using articles like this one, posts on your own website, videos on YouTube. And as many other methods as possible come up with regularly.
Once you start getting some traffic and sales, focus on the two or three methods that are working best. But that’s getting ahead of ourselves – you must make your digital product first!