Digital products are the way plenty of products are going. They’ve been around in the computer business at least since the first personal computers were produced. And they’ve been obtainable in retail markets since at the very least CDs became popular (before that they were probably technically magnetic tape products).
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But since the internet, they’ve appeared everywhere.
Which means you may be thinking of making your own digital product or even a range of them.
I’d encourage that – it’s fast, fun and will be profitable!
Probably the easiest digital product to generate can be an audio one.
The program is free – Audacity is available for Windows, Apples and Linux – and decent quality microphones are cheap enough. The Plantronics DPS400 one I take advantage of cancels out background noise and won’t break your budget.
Then all you need to do is decide what you’re going to make your digital product about, write a script or an outline and start recording.
That probably sounds too easy. However in essence that’s all there’s to making your personal digital product.
Of course, there are plenty of steps inside all of those main parts. The most critical is deciding what you’re going to include in your new product. Generally, you need to aim at teaching a very important factor well for every product you create.
There are a handful of reasons for that:
People generally prefer specific information instead of “jack of all trades” information
It usually commands a higher price
Think about what you pay for in the way of digital products. If it’s console and video gaming, you’ll buy the latest blockbusers, not the compendiums. Exactly the same applies to books – you’ll buy a method to lose 7 pounds in 7 days a lot more readily than you’ll buy one which teaches you how to eat a balanced diet without exceeding the most notable on calories. Even though they would probably give you the same end result.
The same goes for your digital product. Find a need – or actually a “want” – and fill it. There’s a crucial difference between needs and wants.
Perhaps a third of the populace here in the UK are overweight. But that doesn’t mean they’re all ideal candidates for an electronic product teaching them getting healthier.
You have to drill down to those who not only need the information you’re selling but have a large enough need to say “I’d like that now”.
It’s also a much easier sale. So before you spend time making your digital product, ask yourself whether people will actually want what you’re creating.
Then go on and produce it, package it up with a nice sales letter and a download page of some kind.
Then drive traffic to it using articles like this one, posts on your website, videos on YouTube. So when many other methods since you can come up with frequently.
Once you start getting some traffic and sales, focus on the two or three methods which are working best. But that’s getting ahead of ourselves – you need to make your digital product first!