The Secrets of Marketing a Mobile Car Washing Type Business

Okay so, maybe you want to start a mobile detailing business, or a mobile car washing business. You print up flyers, business cards, take out an ad in the Yellow Pages, and you’ve even developed a pretty nice website with some great pictures. You’ve also joined social networks, and you are hoping to get some good referrals going. So far things aren’t really working out the way you’d hoped. That’s okay, I know why, and that’s why I’ve prepared this article on the secrets of marketing a mobile car washing type business.

Now then, I’d like to discuss four main points that I’d like you to consider. And this goes up and beyond what you are already doing. Okay so, let’s talk;

1. Boosting Referrals
2. Power of Employee’s Influence
3. Social Networks Don’t Really Work
4. Get on Board with Newest E-Payment and GPS Alerts

All the best auto detailers and mobile car wash operators realize that their very best customers come from word-of-mouth advertising and solid referrals from happy customers with clean cars. Also, you’d be surprised how many people each of your employees knows. They probably know as many people in the community as you do, and you should use their personal networks as well. They should be talking you up to their friends, and you should give them an add-on commission on top of their pay for getting your new business.

Additionally, every time you clean someone’s car you should ask them for referrals, even offer a free wash next time if they do refer you a new detailing client, or give them a free detail if they refer you to a new business that you can stop at once a week and wash all the cars there. You may think that social online networks work really well for getting new auto detailing clients. The reality is they don’t work all that well, but they do work a little bit, so it’s okay to participate, just don’t let that be your only source of new business.

Lastly, it makes sense to get on board with the newest electronic payment systems, which allow people to pay for their car wash or detail with their smart phone. And you should have an app allowing your customers to do this, something that is easily downloadable. And you should also have an app which reports your GPS location to your customers, therefore when they want their car wash they can find you very easily, drive-up, park, and get an instant car wash. Some mobile car wash companies are already doing this, and the customers are loving it. Please consider all this and think on it.

Lance Winslow is a retired Founder of a Nationwide Franchise Chain, and now runs the Online Think Tank. Lance Winslow believes writing 24,222 articles by July 22, 2011 at 2:22 PM is going to be difficult because all the letters on his keyboard are now worn off now..