A business card without a logo is kind of like a car without wheels. It might look like the finished product, and you may even be able to fool some inexperienced people into believing that this is the case, but the fact remains that it won’t be able to go anywhere and is therefore just a shallow facsimile of the real thing. Business cards don’t really have much of an identity without a logo, but we still see countless people foregoing logos in their business card designs.
It can be easy to assume that this is due to carelessness or perhaps because of the fact that people don’t think Metal Business Kards are all that important. However, it is important to recognize that there is a very practical reason why logos are such a huge issue during the design phase. For one thing, they take up a lot of space. That doesn’t change their importance, but it does explain why so many people are hesitant to include logos in the first place.
Luckily, there is a way to incorporate a logo without losing out on valuable business card real estate. The easiest way to do this is to just print it on the back. The reverse end of your business card usually won’t end up getting used for anything in particular, so you might as well use it to your advantage by placing a logo there. Adding a logo to the back of your business card makes it impossible to miss, and what’s more is that it will ensure that every single square inch of your card will be put to good use all in all.